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Brand management = research, theory ...

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Heding, Tilde

Brand management = research, theory and practice

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand management/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Reminder of title:	research, theory and practice
Author:	Heding, Tilde
other author:	Knudtzen, Charlotte F.
Published:	Abingdon, OxonRoutledge : 2009,
Description:	xviii, 267 p.ill. : 24 cm.;
Subject:	Brand name products - Management -
Online resource:	http://www.loc.gov/catdir/toc/ecip0818/2008021896.html
ISBN:	9780415443265 (hbk.)

Brand management = research, theory and practice
Heding, Tilde

Brand managementresearch, theory and practiceTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre - Abingdon, OxonRoutledge2009 - xviii, 267 p.ill.24 cm.

Includes bibliographical references and indexes

ISBN: 9780415443265 (hbk.)

LCCN: 2008021896Subjects--Topical Terms:

146722
Brand name products
--Management

LC Class. No.: HD69.B7 / H43 2009

Brand management = research, theory and practice
LDR:00893cam 2200253 a 4500 001 93147
005 20101223144440.0
008 101230s2009 enka b 001 0 eng
010 $a 2008021896
020 $a 9780415443265 (hbk.)
020 $a 0415443261 (hbk.)
020 $a 9780415443272 (pbk.) $c NT1233
020 $a 041544327X (pbk.)
020 $a 9780203996171 (ebook)
020 $a 0203996178 (ebook)
035 $a (OCoLC)166379379 $z (OCoLC)166383813
035 $a 00000274
040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a HD69.B7 $b H43 2009
100 1 $a Heding, Tilde $3 146867
245 1 0 $a Brand management $b research, theory and practice $c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
260 $a Abingdon, Oxon $a New York $c 2009 $b Routledge
300 $a xviii, 267 p. $b ill. $c 24 cm.
504 $a Includes bibliographical references and indexes
650 0 $a Brand name products $x Management $3 146722
650 0 $a Branding (Marketing) $3 131614
700 1 $a Knudtzen, Charlotte F. $3 146865
700 1 $a Bjerre, Mogens $d 1959- $3 146866
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0818/2008021896.html

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B010797

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HD69.B7 H43 2009

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