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Cross-cultural marketing = theory, p...

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Burton, Dawn (1961-)

Cross-cultural marketing = theory, practice and relevance

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cross-cultural marketing/ Dawn Burton
Reminder of title:	theory, practice and relevance
Author:	Burton, Dawn
Published:	Abingdon, OxonRoutledge : 2009,
Description:	319 p.24 cm.;
Subject:	Marketing -
Online resource:	http://www.loc.gov/catdir/toc/ecip0816/2008017138.html
ISBN:	9780415448925 (hbk.)

Cross-cultural marketing = theory, practice and relevance
Burton, Dawn1961-

Cross-cultural marketingtheory, practice and relevanceDawn Burton - Abingdon, OxonRoutledge2009 - 319 p.24 cm.

Includes bibliographical references (p. [270]-315) and index

ISBN: 9780415448925 (hbk.)

LCCN: 2008017138Subjects--Topical Terms:

146263
Marketing

LC Class. No.: HF5415 / .B7763 2009

Dewey Class. No.: 658.80089

Cross-cultural marketing = theory, practice and relevance
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020 $a 9780415448925 (hbk.)
020 $a 0415448921 (hbk.)
020 $a 9780415448932 (pbk.) $c NT1426
020 $a 041544893X (pbk.)
020 $a 9780203889343 (ebk.)
020 $a 0203889347 (ebk.)
035 $a (OCoLC)183147561 $z (OCoLC)166379310 $z (OCoLC)212849362
035 $a (OCoLC)ocn183147561
035 $a 00000259
040 $a DLC $c DLC $d YDX $d UKM $d BAKER $d BTCTA $d YDXCP $d BWK $d BWX $d DLC
041 0 $a eng
050 0 0 $a HF5415 $b .B7763 2009
082 0 0 $a 658.80089 $2 22
100 1 $a Burton, Dawn $d 1961- $3 146930
245 1 0 $a Cross-cultural marketing $b theory, practice and relevance $c Dawn Burton
260 $a Abingdon, Oxon $a New York, NY $c 2009 $b Routledge
300 $a 319 p. $c 24 cm.
504 $a Includes bibliographical references (p. [270]-315) and index
650 0 $a Marketing $3 146263
650 0 $a Multiculturalism $3 146931
650 0 $a Minority consumers $3 146932
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0816/2008017138.html

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B010783

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HF5415 B7763 2009

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