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Strategic marketing = creating compe...

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West, Douglas C.

Strategic marketing = creating competitive advantage

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic marketing/ Douglas West, John Ford, and Essam Ibrahim
其他題名:	creating competitive advantage
作者:	West, Douglas C.
其他作者:	Ford, John B.
出版者:	OxfordOxford University Press : 2010,
面頁冊數:	xxvi, 585 p.col. ill. : 25 cm.;
標題:	Marketing - Decision making -
電子資源:	Inhaltsverzeichnis
ISBN:	9780199556601 (pbk.)

Strategic marketing = creating competitive advantage
West, Douglas C.

Strategic marketingcreating competitive advantageDouglas West, John Ford, and Essam Ibrahim - 2nd ed. - OxfordOxford University Press2010 - xxvi, 585 p.col. ill.25 cm.

Includes bibliographical references and index

ISBN: 9780199556601 (pbk.)NT1809

LCCN: 2010001522Subjects--Topical Terms:

146252
Marketing
--Decision making

LC Class. No.: HF5415.135 / .W47 2010

Dewey Class. No.: 658.8/101

Strategic marketing = creating competitive advantage
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300 $a xxvi, 585 p. $b col. ill. $c 25 cm.
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