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Strategic marketing = creating compe...

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West, Douglas C.

Strategic marketing = creating competitive advantage

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing/ Douglas West, John Ford, and Essam Ibrahim
Reminder of title:	creating competitive advantage
Author:	West, Douglas C.
other author:	Ford, John B.
Published:	OxfordOxford University Press : 2010,
Description:	xxvi, 585 p.col. ill. : 25 cm.;
Subject:	Marketing - Decision making -
Online resource:	Inhaltsverzeichnis
ISBN:	9780199556601 (pbk.)

Strategic marketing = creating competitive advantage
West, Douglas C.

Strategic marketingcreating competitive advantageDouglas West, John Ford, and Essam Ibrahim - 2nd ed. - OxfordOxford University Press2010 - xxvi, 585 p.col. ill.25 cm.

Includes bibliographical references and index

ISBN: 9780199556601 (pbk.)NT1809

LCCN: 2010001522Subjects--Topical Terms:

146252
Marketing
--Decision making

LC Class. No.: HF5415.135 / .W47 2010

Dewey Class. No.: 658.8/101

Strategic marketing = creating competitive advantage
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008 101230s2010 enka b 001 0 eng
010 $a 2010001522
020 $a 9780199556601 (pbk.) $c NT1809
020 $a 0199556601 (pbk.)
035 $a (OCoLC)ocn428033285
035 $a 00000254
040 $a DLC $c DLC $d BTCTA $d YDXCP $d BWKUK $d BWK $d UKM $d GBVCP $d BWX $d DEBBG $d CDX $d DLC
041 0 $a eng
050 0 0 $a HF5415.135 $b .W47 2010
082 0 0 $a 658.8/101 $2 22
100 1 $a West, Douglas C. $3 146910
245 1 0 $a Strategic marketing $b creating competitive advantage $c Douglas West, John Ford, and Essam Ibrahim
250 $a 2nd ed.
260 $a Oxford $a New York $c 2010 $b Oxford University Press
300 $a xxvi, 585 p. $b col. ill. $c 25 cm.
504 $a Includes bibliographical references and index
650 0 $a Marketing $x Decision making $3 146252
650 0 $a Marketing $x Management $3 146265
700 1 $a Ford, John B. $q (John Battice) $d 1949- $3 146908 $3 177823
700 1 $a Ibrahim, Essam $3 146909
856 $u http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA $z Inhaltsverzeichnis

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B010779

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HF5415.135 W47 2010

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