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Marketing management = a customer-or...

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Clow, Kenneth E.

Marketing management = a customer-oriented approach

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management/ Kenneth E. Clow, Donald Baack
其他題名:	a customer-oriented approach
作者:	Clow, Kenneth E.
其他作者:	Baack, Donald
出版者:	Thousand Oaks, Calif.Sage : c2010,
面頁冊數:	xxviii, 537 p.col. ill. : 29 cm.;
標題:	Marketing - Management -
ISBN:	9781412963121 (hbk.)

Marketing management = a customer-oriented approach
Clow, Kenneth E.

Marketing managementa customer-oriented approachKenneth E. Clow, Donald Baack - Thousand Oaks, Calif.Sagec2010 - xxviii, 537 p.col. ill.29 cm.

Includes bibliographical references and index

ISBN: 9781412963121 (hbk.)NT2147

LCCN: 2009021715Subjects--Topical Terms:

146265
Marketing
--Management

LC Class. No.: HF5415.13 / .C57 2010

Dewey Class. No.: 658.8

Marketing management = a customer-oriented approach
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