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Marketing management = a customer-or...

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Clow, Kenneth E.

Marketing management = a customer-oriented approach

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management/ Kenneth E. Clow, Donald Baack
Reminder of title:	a customer-oriented approach
Author:	Clow, Kenneth E.
other author:	Baack, Donald
Published:	Thousand Oaks, Calif.Sage : c2010,
Description:	xxviii, 537 p.col. ill. : 29 cm.;
Subject:	Marketing - Management -
ISBN:	9781412963121 (hbk.)

Marketing management = a customer-oriented approach
Clow, Kenneth E.

Marketing managementa customer-oriented approachKenneth E. Clow, Donald Baack - Thousand Oaks, Calif.Sagec2010 - xxviii, 537 p.col. ill.29 cm.

Includes bibliographical references and index

ISBN: 9781412963121 (hbk.)NT2147

LCCN: 2009021715Subjects--Topical Terms:

146265
Marketing
--Management

LC Class. No.: HF5415.13 / .C57 2010

Dewey Class. No.: 658.8

Marketing management = a customer-oriented approach
LDR:00637cam 2200193 a 4500 001 93163
005 20101223144613.0
008 101230s2010 caua b 001 0 eng
010 $a 2009021715
020 $a 9781412963121 (hbk.) $c NT2147
035 $a (OCoLC)ocn351322211
035 $a 00000249
040 $a DLC $c DLC $d YDX $d BWX $d YDXCP $d UKM $d DLC
041 0 $a eng
050 0 0 $a HF5415.13 $b .C57 2010
082 0 0 $a 658.8 $2 22
100 1 $a Clow, Kenneth E. $3 146913
245 1 0 $a Marketing management $b a customer-oriented approach $c Kenneth E. Clow, Donald Baack
260 $a Thousand Oaks, Calif. $c c2010 $b Sage
300 $a xxviii, 537 p. $b col. ill. $c 29 cm.
504 $a Includes bibliographical references and index
650 0 $a Marketing $x Management $3 146265
700 1 $a Baack, Donald $3 146912

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HF5415.13 C57 2010

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