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Legends in marketing. Jagdish N. Sheth

Krishnan, Balaji C.

Legends in marketing. Jagdish N. Sheth

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Legends in marketing/ set editor, Balaji C. Krishnan
作者:	Sheth, Jagdish N.
其他作者:	Krishnan, Balaji C.
出版者:	New DelhiSAGE Publications : c2010,
面頁冊數:	8 v.ill. : 25 cm.;
標題:	Marketing -
ISBN:	9788132103004 (hbk. : set)

Legends in marketing. Jagdish N. Sheth
Sheth, Jagdish N.

Legends in marketingJagdish N. Shethset editor, Balaji C. Krishnan - New DelhiSAGE Publicationsc2010 - 8 v.ill.25 cm.

Includes bibliographical references and index

v. 1. Consumer behavior : conceptual foundations / volume editor, Richard J. Lutz -- v. 2. Consumer behavior : empirical research / volume editor, C. Whan Park -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan -- v. 4. International marketing / volume editor, Abdolreza Eshghi -- v. 5. Managerial marketing : the early years / volume editor, Can Uslay -- v. 6. Managerial marketing : current thought / volume editor, Rajendra S. Sisodia -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar

ISBN: 9788132103004 (hbk. : set)NT52827

LCCN: 2010000158Subjects--Topical Terms:

146263
Marketing

LC Class. No.: HF5415 / .S44148 2010

Dewey Class. No.: 658.80092

Legends in marketing. Jagdish N. Sheth
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650 0 $a Consumer behavior $3 146711
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740 0 2 $a Consumer behavior: conceptual foundations
740 0 2 $a Consumer behavior: empirical research
740 0 2 $a Vising the future
740 0 2 $a International marketing
740 0 2 $a Managerial marketing: the early years
740 0 2 $a Managerial marketing: current thought
740 0 2 $a Organizational buyer behavior
740 0 2 $a Relationship marketing