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Media literacy and semiotics
~
Gaines, Elliot, (1950-)
Media literacy and semiotics
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Media literacy and semiotics/ Elliot Gaines.
作者:
Gaines, Elliot,
出版者:
New York :Palgrave Macmillan, : 2010.,
面頁冊數:
1 online resource (xii, 181 p.)
標題:
Mass media - Semiotics. -
電子資源:
http://www.palgraveconnect.com/doifinder/10.1057/9780230115514
ISBN:
9780230115514 (electronic bk.)
Media literacy and semiotics
Gaines, Elliot,1950-
Media literacy and semiotics
[electronic resource] /Elliot Gaines. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xii, 181 p.) - Semiotics and popular culture. - Semiotics and popular culture..
Includes bibliographical references and index.
Media literacy and semiotics -- The necessary ambiguity of communication -- Power and proxy in media semiotics -- Audiences and the semiotics of space -- Entertainment, culture, ideology, and myth -- The narrative semiotics of the daily show -- News, culture, information, and entertainment.
Media Literacy and Semiotics provides℗¡helpful tools to℗¡guide readers think critically about the meaning of the media℗¡images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
ISBN: 9780230115514 (electronic bk.)Subjects--Topical Terms:
233454
Mass media
--Semiotics.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: P96.S43 / G32 2010eb
Dewey Class. No.: 302.2301/4
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