語系:
繁體中文
English
說明(常見問題)
回圖書館
登入
回首頁
（回前一個查詢頁籤）
[ subject:"Semiotics." ]
切換:
標籤
|
MARC模式
|
ISBD
Multimodality and genre = a foundati...
~
Bateman, John A.
Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Multimodality and genre/ John A. Bateman.
其他題名:
a foundation for the systematic analysis ofmultimodal documents /
作者:
Bateman, John A.
出版者:
Basingstoke [England] ;Palgrave Macmillan, : 2008.,
面頁冊數:
xviii, 312 p. :ill. :
標題:
Written communication. -
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230582323
Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
Bateman, John A.
Multimodality and genre
a foundation for the systematic analysis ofmultimodal documents /[electronic resource] :John A. Bateman. - Basingstoke [England] ;Palgrave Macmillan,2008. - xviii, 312 p. :ill.
Includes bibliographical references (p. 279-305) and indexes.
Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.
Mode of access:World Wide Web.
ISBN: 9780230582323
Standard No.: 10.1057/9780230582323doiSubjects--Topical Terms:
97523
Written communication.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: P211 / .B38 2008eb
Dewey Class. No.: 410
Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
LDR
:02550cmm a2200289 a 4500
001
153992
003
OCoLC
005
20101102091242.0
006
m d
007
cr nn muauu
008
160218s2008 enka sb 001 0 eng d
020
$a
9780230582323
020
$a
023058232X
024
7
$a
10.1057/9780230582323
$2
doi
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
IDEBK
041
0
$a
eng
049
$a
APTA
050
1 4
$a
P211
$b
.B38 2008eb
082
0 4
$a
410
$2
22
100
1
$a
Bateman, John A.
$3
293505
245
1 0
$a
Multimodality and genre
$h
[electronic resource] :
$b
a foundation for the systematic analysis ofmultimodal documents /
$c
John A. Bateman.
260
$a
Basingstoke [England] ;
$a
New York :
$c
2008.
$b
Palgrave Macmillan,
300
$a
xviii, 312 p. :
$b
ill.
504
$a
Includes bibliographical references (p. 279-305) and indexes.
505
0
$a
Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
520
$a
John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
533
$a
Electronic reproduction.
$b
Basingstoke, England :
$c
Palgrave Macmillan,
$d
2009.
$n
Mode of access:World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on Mar. 3, 2009).
$n
Access may berestricted to users at subscribing institutions.
650
0
$a
Written communication.
$3
97523
650
0
$a
Linguistic analysis (Linguistics)
$3
132361
650
0
$a
Semiotics.
$3
95646
650
0
$a
Rhetoric.
$3
88238
650
0
$a
Literary form.
$3
91842
655
7
$a
Electronic books.
$2
local.
$3
96803
710
2
$a
Palgrave Connect (Online service)
$3
227469
776
1
$c
Original
$z
9780230002562
$z
0230002560
$w
(DLC) 2008011397
$w
(OCoLC)213408585
856
4 0
$3
Palgrave Connect
$u
http://www.palgraveconnect.com/doifinder/10.1057/9780230582323
$z
access to fulltext (Palgrave)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入