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Show sold separately = promos, spoil...
~
Gray, Jonathan
Show sold separately = promos, spoilers, andother media paratexts /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Show sold separately/ Jonathan Gray.
其他題名:
promos, spoilers, andother media paratexts /
作者:
Gray, Jonathan
出版者:
New York :New York University Press, : c2010.,
面頁冊數:
1 online resource (xi, 247 p.) :ill. :
標題:
Motion pictures - Marketing -
電子資源:
Full text available:
ISBN:
9780814732342 (electronic bk.)
Show sold separately = promos, spoilers, andother media paratexts /
Gray, Jonathan
Show sold separately
promos, spoilers, andother media paratexts /[electronic resource] :Jonathan Gray. - New York :New York University Press,c2010. - 1 online resource (xi, 247 p.) :ill.
Includes bibliographical references (p. 223-238) and index.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.
ISBN: 9780814732342 (electronic bk.)Subjects--Topical Terms:
208037
Motion pictures
--Marketing
LC Class. No.: PN1992.8.A32 / G73 2010
Dewey Class. No.: 659.1/9302234
Show sold separately = promos, spoilers, andother media paratexts /
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promos, spoilers, andother media paratexts /
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Includes bibliographical references (p. 223-238) and index.
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Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.
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Marketing
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Television programs
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http://muse.jhu.edu/books/9780814732342/
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