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整合行銷傳播 = Integrated marketing communications : theory and practical

Record Type:	Language materials, printed : monographic
Paralel Title:	Integrated marketing communications
Title Information:	theory and practical
Author:	葉鳳強,
Secondary Intellectual Responsibility:	許逸竑,
Secondary Intellectual Responsibility:	吳家德,
Place of Publication:	臺北市
Published:	五南;
Year of Publication:	2010[民99]
Edition:	二版
Description:	23,520面圖,表格 : 26公分;
Subject:	行銷傳播 -
Subject:	行銷案例 -
Notes:	版權頁題名:整合行銷傳播理論與實務
ISBN:	978-957-11-6099-3

整合行銷傳播 = Integrated marketing communications : theory and practical
葉, 鳳強

整合行銷傳播 = Integrated marketing communications : theory and practical / 葉鳳強,吳家德,許逸竑著 - 二版. - 臺北市 : 五南, 2010[民99]. - 23,520面 ; 圖,表格 ; 26公分.
版權頁題名:整合行銷傳播理論與實務封面副題名:企劃行銷人完全營養補給參考書目:面515-518.
ISBN 978-957-11-6099-3
行銷傳播行銷案例

許, 逸竑

整合行銷傳播 = Integrated marketing communications : theory and practical
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010 0 $a 978-957-11-6099-3 $b 平裝 $d 新臺幣600元
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200 1 $a 整合行銷傳播 $d Integrated marketing communications $e theory and practical $z eng $f 葉鳳強,吳家德,許逸竑著
205 $a 二版
210 $a 臺北市 $d 2010[民99] $c 五南
215 0 $a 23,520面 $c 圖,表格 $d 26公分
300 $a 版權頁題名:整合行銷傳播理論與實務
300 $a 封面副題名:企劃行銷人完全營養補給
300 $a 參考書目:面515-518
510 1 $a Integrated marketing communications $e theory and practical $z eng
517 1 $a 整合行銷傳播理論與實務 $z chi
517 1 $a 企劃行銷人完全營養補給 $z chi
606 $2 cst $a 行銷傳播 $3 141125
606 $2 cst $a 行銷案例 $3 141124
681 $a 496 $b 8853
700 1 $a 葉 $b 鳳強 $4 著 $3 141121
702 1 $a 許 $b 逸竑 $4 著 $3 141123
702 1 $a 吳 $b 家德 $4 著 $3 141122
801 0 $a tw $b HSC $c 20101126 $g CCR

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A060491

中文鐵置書架區

一般圖書流通(BOOK_CIR)

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496 8853 2010

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1 records • Pages 1 •
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