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Advertising creative = strategy, cop...

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Altstiel, Tom

Advertising creative = strategy, copy + design

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Advertising creative/ Tom Altstiel, Jean Grow
其他題名:	strategy, copy + design
作者:	Altstiel, Tom
其他作者:	Altstiel, Tom
出版者:	Thousand Oaks, CASAGE : c2010,
面頁冊數:	xx, 347 p.ill. (chiefly col.) : 28 cm.;
附註:	Rev. ed. of: Advertising strategy. c2006
標題:	Advertising -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html
ISBN:	9781412974912 (pbk.)

Advertising creative = strategy, copy + design
Altstiel, Tom

Advertising creativestrategy, copy + designTom Altstiel, Jean Grow - 2nd ed. - Thousand Oaks, CASAGEc2010 - xx, 347 p.ill. (chiefly col.)28 cm.

Rev. ed. of: Advertising strategy. c2006

Includes bibliographical references and index

ISBN: 9781412974912 (pbk.)NT1426

LCCN: 2009015073Subjects--Topical Terms:

146539
Advertising

LC Class. No.: HF5823 / .A758 2010

Dewey Class. No.: 659.1

Advertising creative = strategy, copy + design
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245 1 0 $a Advertising creative $b strategy, copy + design $c Tom Altstiel, Jean Grow
250 $a 2nd ed.
260 $a Thousand Oaks, CA $c c2010 $b SAGE
300 $a xx, 347 p. $b ill. (chiefly col.) $c 28 cm.
500 $a Rev. ed. of: Advertising strategy. c2006
504 $a Includes bibliographical references and index
650 0 $a Advertising $3 146539
700 1 $a Altstiel, Tom $3 146538
700 1 $a Grow, Jean $3 146536
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html

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