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Politicians and rhetoric = the persuasive power of metaphor /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Politicians and rhetoric/ Jonathan Charteris-Black.
其他題名:	the persuasive power of metaphor /
作者:	Charteris-Black, Jonathan,
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2011.,
面頁冊數:	1 online resource (xiv, 370 p.) :ill. :
標題:	Metaphor. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230319899
ISBN:	9780230319899 (electronic bk.)

Politicians and rhetoric = the persuasive power of metaphor /
Charteris-Black, Jonathan,1955-

Politicians and rhetoricthe persuasive power of metaphor /[electronic resource] :Jonathan Charteris-Black. - 2nd ed. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xiv, 370 p.) :ill.

Includes bibliographical references and index.

Preface -- Style Conventions -- Persuasion, Speech Making and Rhetoric -- Metaphor in Political Discourse -- Winston Churchill: Metaphor and Heroic Myth -- Martin Luther King: Messianic Myth -- Enoch Powell: the Myth of the Oracle -- Ronald Reagan and Romantic Myth: 'From the swamp to the stars' -- Margaret Thatcher and the Myth of Boedicia -- Bill Clinton and the Rhetoric of Image Restoration -- Tony Blair and Conviction Rhetoric -- George Bush and the Rhetoric of Moral Accounting -- Obama and the Myth of the American Dream -- Myth, Metaphor and Leadership -- Appendices -- Bibliography -- Index of Conceptual Metaphors -- Index.

The language of persuasion looks both outwards and inwards: politicians promise a better future based on an evaluation of the current external reality, but they communicate this vision by activating deep-seated ideas, values and feelings that are hidden within the audience. This fully updated second edition analyses the rhetoric of three additional politicians -- Barack Obama, Ronald Reagan and Enoch Powell -- as well as revised accounts of the original six politicians to produce a comprehensive study of some renowned exponents of persuasion. It also contains a new chapter on the role of metaphor in political communication. Successful politicians are those who have credible stories to tell, who can involve us with the drama of the present by explaining what is right and wrong and who convince us that they are better than their opponents. This book explains how their use of metaphors and myths create credible and consistent stories that help us to understand the rhetorical means through which persuasion occurs.

ISBN: 9780230319899 (electronic bk.)

Standard No.: 9786613290342

Source: 406383Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

85732
Metaphor.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: P301.5.M48 / C486 2011eb

Dewey Class. No.: 825/.9109

Politicians and rhetoric = the persuasive power of metaphor /
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