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Cross-cultural aspects of tourism an...

Koc, Erdogan,

Cross-cultural aspects of tourism and hospitality : = a services marketing and management perspective /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Cross-cultural aspects of tourism and hospitality :/ Erdogan Koc.
其他題名:	a services marketing and management perspective /
作者:	Koc, Erdogan,
出版者:	Abingdon, Oxon ;Routledge, : 2021.,
面頁冊數:	xvi, 354 p. :ill. ; : 25 cm.;
標題:	Tourism - Cases. - Marketing -
ISBN:	9780367862893 (hbk.) :

Cross-cultural aspects of tourism and hospitality : = a services marketing and management perspective /
Koc, Erdogan,

Cross-cultural aspects of tourism and hospitality :a services marketing and management perspective /Erdogan Koc. - Abingdon, Oxon ;Routledge,2021. - xvi, 354 p. :ill. ;25 cm.

Includes bibliographical references and index.

"Cross-Cultural Aspects of Tourism and Hospitality is the firsttextbook to offer students a guide to the influence of culture on serviceproviders as well as its influence on customers, affecting both the supplyand demand sides of the industry - organisational behaviour and humanresource management, and marketing and consumer behaviour. Given the demandfor delivering superior customer value, understanding different culturesfrom both host and guest sides of tourism and hospitality and the impact ofculture on these international industries is an essential part of allstudents' learning. This book takes a research-based approach criticallyreviewing seminal cultural theories and evaluating how these influenceemployee and customer behaviour in service encounters, marketing, andmanagement processes and activities. Individual chapters cover a diverserange of cultural aspects including; intercultural competence andintercultural sensitivity, uncertainty and risk avoidance, context incommunication, power distance, indulgence and restraint, time orientation,gender, assertiveness, individualism and collectivism, performanceorientation and human orientation. This book integrates international casestudies throughout to show the application of theory, includes self-testquestions, activities, further reading and a set of PowerPoint slides toaccompany each chapter. This will be essential reading for all students andfuture managers in the fields of Tourism and Hospitality"--

ISBN: 9780367862893 (hbk.) :NT5738

LCCN: 2020014255Subjects--Topical Terms:

291934
Tourism
--Marketing--Cases.

LC Class. No.: G155.A1 / K595 2021

Dewey Class. No.: 910.68

Cross-cultural aspects of tourism and hospitality : = a services marketing and management perspective /
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