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Beyond Hofstede = culture frameworks for global marketing and management /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Beyond Hofstede/ edited by Cheryl Nakata.
其他題名:	culture frameworks for global marketing and management /
其他作者:	Nakata, Cheryl.
出版者:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
面頁冊數:	xvi, 287 p. :ill. ; : 23 cm.;
標題:	Marketing -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230240834

Beyond Hofstede = culture frameworks for global marketing and management /
Beyond Hofstedeculture frameworks for global marketing and management /[electronic resource] :edited by Cheryl Nakata. - Basingstoke [England] ;Palgrave Macmillan,2009. - xvi, 287 p. :ill. ;23 cm.

Includes bibliographical references and index.

Going Beyond Hofstede: Why We Need to and How / C.Nakata -- So What Kind of Atheist Are You? Exploring Cultural Universals and Differences / P.Christopher Earley -- Beyond Hofstede: Challengingthe Ten Commandments of Cross-Cultural Research / V.Taras & P.Steel -- Culture Theoriesin Global Marketing: A Literature-Based Assessment / C.Nakata & E.Izberk-Bilgin -- Culture in Context: New Theorizing for Today's Complex Cultural Organizations / M.Yoko Brannen -- Reflexive Culture's Consequences / S.Askegaard, D.Kjeldgaard, & E.J.Arnould -- Impact of Culture on Cross-Cultural Research / S.P.Douglas & C.Samuel Craig -- ConceptualizingCulture as Communication in Management and Marketing Research / W.L.Adair, N.R.Buchan & X.Chen -- Cultural Influence on Consumer Motivations:A Dynamic View / D.A.Briley -- Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-GermanMNC / F.Moore -- Using Mental Models to Study Cross-Cultural Interactions / L.A.Liu & C.Dale -- Reflexive Considerations of Culture Theories in Global Marketing / C.Nakata.

Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity andcomplexity stemming from globalization. This book attemptsto go beyond Hofstede by presenting alternative culture frameworks andperspectives from leading scholars in global marketing and management.Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goodsand services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230240834

Standard No.: 10.1057/9780230240834doiSubjects--Topical Terms:

146263
Marketing
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415 / .B4455 2009

Dewey Class. No.: 658.8/4

Beyond Hofstede = culture frameworks for global marketing and management /
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504 $a Includes bibliographical references and index.
505 0 $a Going Beyond Hofstede: Why We Need to and How / C.Nakata -- So What Kind of Atheist Are You? Exploring Cultural Universals and Differences / P.Christopher Earley -- Beyond Hofstede: Challengingthe Ten Commandments of Cross-Cultural Research / V.Taras & P.Steel -- Culture Theoriesin Global Marketing: A Literature-Based Assessment / C.Nakata & E.Izberk-Bilgin -- Culture in Context: New Theorizing for Today's Complex Cultural Organizations / M.Yoko Brannen -- Reflexive Culture's Consequences / S.Askegaard, D.Kjeldgaard, & E.J.Arnould -- Impact of Culture on Cross-Cultural Research / S.P.Douglas & C.Samuel Craig -- ConceptualizingCulture as Communication in Management and Marketing Research / W.L.Adair, N.R.Buchan & X.Chen -- Cultural Influence on Consumer Motivations:A Dynamic View / D.A.Briley -- Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-GermanMNC / F.Moore -- Using Mental Models to Study Cross-Cultural Interactions / L.A.Liu & C.Dale -- Reflexive Considerations of Culture Theories in Global Marketing / C.Nakata.
520 $a Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity andcomplexity stemming from globalization. This book attemptsto go beyond Hofstede by presenting alternative culture frameworks andperspectives from leading scholars in global marketing and management.Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goodsand services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity.
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650 0 $a Management $3 146241
650 0 $a International trade $x Social aspects. $3 297168
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