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[ subject:"Celebrities." ]
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High visibility = transforming your personal and professional brand /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
High visibility/ by Irving Rein ... [et al.].
其他題名:
transforming your personal and professional brand /
其他作者:
Rein, Irving J.
出版者:
New York :McGraw-Hill, : c2006.,
面頁冊數:
xii, 366 p. :ill. :
標題:
Celebrities. -
電子資源:
Click for full text (McGrawHill)
ISBN:
0071456805
High visibility = transforming your personal and professional brand /
High visibility
transforming your personal and professional brand /[electronic resource] :by Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill.
Includes bibliographical references and index.
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
ISBN: 0071456805
LCCN: 2005023675Subjects--Topical Terms:
100654
Celebrities.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HM1226 / .H366 2006
Dewey Class. No.: 659
High visibility = transforming your personal and professional brand /
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Click for full text (McGrawHill)
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