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Game-based marketing = inspire custo...

Linder, Joselin (1975-)

Game-based marketing = inspire customer loyalty through rewards, challenges, and contests

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Game-based marketing/ Gabe Zichermann and Joselin Linder
其他題名:	inspire customer loyalty through rewards, challenges, and contests
作者:	Zichermann, Gabe
其他作者:	Linder, Joselin
出版者:	Hoboken, N.J.Wiley : c2010,
面頁冊數:	xviii, 220 p.ill. : 24 cm.;
標題:	Marketing -
ISBN:	9780470562239 (hbk.)

Game-based marketing = inspire customer loyalty through rewards, challenges, and contests
Zichermann, Gabe1974-

Game-based marketinginspire customer loyalty through rewards, challenges, and contestsGabe Zichermann and Joselin Linder - Hoboken, N.J.Wileyc2010 - xviii, 220 p.ill.24 cm.

Includes bibliographical references (p. 207-209) and index

ISBN: 9780470562239 (hbk.)NT724

LCCN: 2009044774Subjects--Topical Terms:

146263
Marketing

LC Class. No.: HF5415.525 / .Z53 2010

Dewey Class. No.: 658.8/12

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