| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Essentials of marketing/ Jim Blythe. |
| Author: |
Blythe, Jim. |
| Published: |
Harlow :Financial Times Prentice Hall, : 2005., |
| Description: |
xix, 354 p. :ill. ; : 25 cm.; |
| Notes: |
Title from e-book title screen (viewed October 15, 2007). |
| Subject: |
Marketing. - |
| Online resource: |
Connect to MyiLibrary resource |
| ISBN: |
9786610601806 |