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Measure what matters : = online tool...

Paarlberg, William T.

Measure what matters : = online tools for understanding customers, social media, engagement, and key relationships /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Measure what matters :/ Katie Delahaye Paine ; William T. Paarlberg, editor.
其他題名:	online tools for understanding customers, social media, engagement, and key relationships /
作者:	Delahaye Paine, Katie,
其他作者:	Paarlberg, William T.
出版者:	Hoboken, N.J. :Wiley, : c2011.,
面頁冊數:	xx, 252 p. :ill. ; : 24 cm.;
標題:	Social media - Research. -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9780470920107.jpg
ISBN:	9780470920107 (hbk.) :

Measure what matters : = online tools for understanding customers, social media, engagement, and key relationships /
Delahaye Paine, Katie,1952-

Measure what matters :online tools for understanding customers, social media, engagement, and key relationships /Katie Delahaye Paine ; William T. Paarlberg, editor. - Hoboken, N.J. :Wiley,c2011. - xx, 252 p. :ill. ;24 cm.

Includes bibliographical references (p. 239) and index.

ISBN: 9780470920107 (hbk.) :NT763

LCCN: 2010043310Subjects--Topical Terms:

159288
Social media
--Research.

LC Class. No.: HF5415.5 / .P34 2011

Dewey Class. No.: 659.20285/4678

Measure what matters : = online tools for understanding customers, social media, engagement, and key relationships /
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