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Cross-cultural marketing = theory, practice and relevance /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Cross-cultural marketing/ Dawn Burton.
其他題名:
theory, practice and relevance /
作者:
Burton, Dawn,
出版者:
Abingdon, Oxon ;Routledge, : 2008.,
面頁冊數:
319 p. ;24 cm.;
標題:
Marketing. -
電子資源:
Click here to view
ISBN:
9780203889343 (e-book : PDF)
Cross-cultural marketing = theory, practice and relevance /
Burton, Dawn,1961-
Cross-cultural marketing
theory, practice and relevance /[electronic resource] :Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - 319 p. ;24 cm.
Includes bibliographical references and index.
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
Mode of access: World Wide Web.
ISBN: 9780203889343 (e-book : PDF)Subjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5415 / .B7763 2008
Dewey Class. No.: 658.80089
Cross-cultural marketing = theory, practice and relevance /
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