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Alcohol Advertising and Young People...
~
Gunter, Barrie.
Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
Record Type:
Electronic resources : Monograph/item
Title/Author:
Alcohol Advertising and Young People's Drinking/
Reminder of title:
Representation, Reception and Regulation.
Author:
Gunter, Barrie.
other author:
Hansen, Anders,
Published:
Basingstoke :Palgrave Macmillan, : 2010.,
Description:
1 online resource (250 p.)
Subject:
Advertising - Alcoholic beverages. -
Online resource:
http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
ISBN:
9780230290587
Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
Gunter, Barrie.
Alcohol Advertising and Young People's Drinking
Representation, Reception and Regulation.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (250 p.)
Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
ISBN: 9780230290587Subjects--Topical Terms:
232790
Advertising
--Alcoholic beverages.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF6161.L46 / G86 2010
Dewey Class. No.: 363.2920835
Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
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Alcohol Advertising and Young People's Drinking
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[electronic resource] :
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Representation, Reception and Regulation.
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Basingstoke :
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2010.
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Palgrave Macmillan,
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1 online resource (250 p.)
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Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
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A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
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Description based on print version record.
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Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation
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http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
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TEF
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