行銷管理
Overview
Works: | 51 works in 47 publications in 47 languages |
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Titles
服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation
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行銷管理概論 = Essentials of marketing management : 探索原理與體驗實務; principles and practices
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App Store經營之道 : 掌握成功的研發與行銷模式,讓App脫穎而出; 暢銷的App,除了有好點子,更需要的是活用行銷與研發策略!
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(Language materials, printed)
展覽行銷管理 = Marketing management of exhibition : 理論與實務; theory & practice
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(Language materials, printed)
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