Branding (Marketing)

Brand revolution = rethinking brand identity / by: (Electronic resources)

Interdisciplinary approaches to product design, innovation, & branding in international marketing by: (Electronic resources)

Storytelling = branding in practice / by: (Electronic resources)

Public health branding = applying marketing for social change / by: (Electronic resources)

Handbook of brand relationships by: (Electronic resources)

Listen first! : = turning social media conversations into business advantage / by: (Language materials, printed)

Swarm at marketing by: (Electronic resources)

Storytelling = Branding in Practice / by: (Electronic resources)

Strategic brand management for B2B markets : = a road map for organizational transformation / by: (Language materials, printed)

Branded component strategies = ingredient branding in B2B markets / by: (Electronic resources)

Content strategy at work = real-world stories to strengthen every interactive project / by: (Electronic resources)

International corporate brand management = evaluating standardized corporate branding across countries / by: (Electronic resources)

Tribal marketing, tribal branding = brand co-creation and the future of marketing / by: (Electronic resources)

Brand management = research, theory and practice by: (Language materials, printed)

Brand risk = adding risk literacy to brand management / by: (Electronic resources)

Brand Breakout = How Emerging Market Brands Will Go Global. by: (Electronic resources)

The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing / by: (Electronic resources)

Personal brands = manage your life with talent and turn it into a unique experience / by: (Electronic resources)

Lifestyle brands = a guide to aspirational marketing / by: (Electronic resources)

Retail marketing and branding : = a definitive guide to maximizing ROI / by: (Language materials, printed)

Positioning for professionals = how professional knowledge firms can differentiate their way to success by: (Language materials, printed)

Integrated brand marketing and measuring returns by: (Electronic resources)

Ingredient branding = making the invisible visible / by: (Electronic resources)

User generated branding = integrating user generated content into brand management / by: (Electronic resources)

Brand management for international hotels by: (Electronic resources)

Experiential marketing = a practical guide to interactive brand experiences / by: (Electronic resources)

World famous = how to give your business a kick-ass brand identity / by: (Electronic resources)

Advertising 2.0 = social media marketing in a web 2.0 world / by: (Electronic resources)