Relationship marketing.
Overview
Works: | 20 works in 20 publications in 20 languages |
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Titles
Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /
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(Electronic resources)
Marketing the sports organisation = building networks and relationships /
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(Electronic resources)
Success with Microsoft Dynamics CRM 4.0 = implementing customer relationship management /
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(Electronic resources)
Customer relationship management : = integrating marketing strategy and information technology /
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(Language materials, printed)
Relationship aspect marketing = building customer loyalty in the Internet Age /
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(Electronic resources)
Growing Modular = Mass Customization of Complex Products, Services and Software /
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(Electronic resources)
The relationship marketer = rethinking strategic relationship marketing /
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(Electronic resources)
Internal marketing = tools and concepts for customer-focused management /
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(Electronic resources)
The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /
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(Electronic resources)
Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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(Electronic resources)
Trust, social relations and engagement = understanding customer behaviour on the Web /
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(Electronic resources)
Take Your Sales to the Next Level = Advanced Skills to Build Stronger Relationships and Close More Deals /
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(Electronic resources)
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Subjects