Relationship marketing.

Customer-centric knowledge management = concepts and applications / by: (書目-電子資源)

Growing Modular = Mass Customization of Complex Products, Services and Software / by: (書目-電子資源)

The relationship marketer = rethinking strategic relationship marketing / by: (書目-電子資源)

Internal marketing = tools and concepts for customer-focused management / by: (書目-電子資源)

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services / by: (書目-電子資源)

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches / by: (書目-電子資源)

Relationship marketing in sports by: (書目-電子資源)

Trust, social relations and engagement = understanding customer behaviour on the Web / by: (書目-電子資源)

Take Your Sales to the Next Level = Advanced Skills to Build Stronger Relationships and Close More Deals / by: (書目-電子資源)

Creating and managing superior customer value by: (書目-電子資源)