Brand name products

The brand glossary by: (Electronic resources)

The brand glossary by: (Electronic resources)

Brand champions = how superheroes bring brands to life / by: (Electronic resources)

Ingredient branding = making the invisible visible / by: (Electronic resources)

Retailization = brand survival in the age of retailer power / by: (Electronic resources)

Beating low cost competition = how premium brands can respond to cut-price rivals beating the competition by: (Language materials, printed)

Brand name products.

Economics/Management Science.

BUSINESS & ECONOMICS- Marketing

Product management

Marketing.

Marketing

BUSINESS & ECONOMICS- Advertising & Promotion.

Brand name products

Branding (Marketing)

Price cutting

Organizational change.

Brand name products- Terminology.

Brand choice

Chain stores.

Retail trade.

Management/Business for Professionals.