Marketing - Management.
Overview
Works: | 45 works in 36 publications in 36 languages |
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Titles
Business-to-business marketing management = strategies, cases, and solutions /
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(Electronic resources)
The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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(Electronic resources)
Collaborative promotions = optimizing retail supply chains with upstream informaton sharing /
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(Electronic resources)
Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
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(Electronic resources)
Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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(Electronic resources)
Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
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(Electronic resources)
Profitable marketing communications = a guide to marketing return on investment /
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(Electronic resources)
Business to business marketing management : = a global perspective /
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(Language materials, printed)
Internal marketing = tools and concepts for customer-focused management /
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(Electronic resources)
Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
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(Electronic resources)
The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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(Electronic resources)
The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /
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(Electronic resources)
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