Marketing - Social aspects.
Overview
Works: | 11 works in 11 publications in 11 languages |
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Titles
Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
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(Electronic resources)
Managing social media and consumerism : = the grapevine effect in competitive markets /
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(Electronic resources)
Social marketing to the business customer : = listen to your B2B market, generate major account leads, and build client relationships /
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(Language materials, printed)
The silver market phenomenon = marketing and innovation in the aging society /
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(Electronic resources)
The silver market phenomenon = business opportunities in an era of demographic change /
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(Electronic resources)
Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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(Electronic resources)
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