Brand name products - Management.
Overview
Works: | 10 works in 10 publications in 10 languages |
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Titles
Private label = turning the retail brand threat into your biggest opportunity /
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(Electronic resources)
Brand new justice = how branding places and products can help the developing world /
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(Electronic resources)
Branding and sustainable competitive advantage = building virtual presence /
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(Electronic resources)
Organizations in the face of crisis = managing the brand and stakeholders /
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(Electronic resources)
Strategic brand management for B2B markets : = a road map for organizational transformation /
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(Language materials, printed)
Business-to-business brand management = theory, research and executive case study exercises /
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(Electronic resources)
Subjects