Communication in marketing.

Overview

Works:	11 works in 11 publications in 11 languages

Titles

The elusive fan = reinventing sports in a crowded marketplace / by: (Electronic resources)

Marketing exchange relationships, transactions, and their media by: (Electronic resources)

Beyond buzz = the next generation of word-of-mouth marketing / by: (Electronic resources)

Does your marketing sell? by: (Electronic resources)

Marketing metaphors and metamorphosis by: (Electronic resources)

Marketing communications in tourism and hospitality = concepts, strategies and cases / by: (Electronic resources)

Integrated brand marketing and measuring returns by: (Electronic resources)

無恥行銷 = 38位行銷專家與你分享如何克服害羞鹹魚翻身的精彩故事 / by: (Electronic resources)

Creating images and the psychology of marketing communication by: (Electronic resources)

Subjects

銷售.

Profit.

溝通.

Exchange.