Interactive marketing.

Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / by: (Electronic resources)

Information communication technologies and emerging business strategies by: (Electronic resources)

e-shock 2020 = how the digital technology revolution is changing business and all our lives / by: (Electronic resources)

BUSINESS & ECONOMICS / Organizational Behavior

Branding (Marketing).

BUSINESS & ECONOMICS / Management

Retail trade- Technological innovations.

Interactive marketing.

Direct marketing.

Retail trade.

Electronic commerce.

Digital communications.

BUSINESS & ECONOMICS / Management Science

BUSINESS & ECONOMICS / Industrial Management