Consumer behavior - Psychological aspects.

The right sensory mix = targeting consumer product development scientifically / by: (Electronic resources)

Ernest Dichter and motivation research = newperspectives on the making of post-war consumer culture / by: (Electronic resources)

Consumer culture and the media = magazines in the public eye / by: (Electronic resources)

Clued in = how to keep customers coming back again and again / by: (Electronic resources)

Emotion and reason in consumer behavior by: (Electronic resources)

Psychoanalytic accounts of consuming desire = hearts of darkness / by: (Electronic resources)

Marketing.

Consumer behavior.

Consumption (Economics)- Psychological aspects.

Motivation research (Marketing)

Target marketing.

Dichter, Ernest,

BUSINESS & ECONOMICS / Consumer Behavior

Customer services- Evaluation.

BUSINESS & ECONOMICS / Marketing / Research

Senses and sensation.

Product differentiation.

Magazine covers- Social aspects.

Consumer behavior- Psychological aspects.

Consumption (Economics) in mass media.

Organizational effectiveness- Management.

Management/Business for Professionals.

Dichter, Ernest,- Influence.

Customer services- Quality control.

Economics/Management Science.

Consumers' preferences.