Database marketing.

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg / by: (Electronic resources)

Principles of direct and database marketing by: (Electronic resources)

Database marketing = analyzing and managing customers / by: (Electronic resources)

Management/Business for Professionals.

Economics/Management Science.

Database marketing.

Marketing.

Direct marketing.

Blattberg, Robert C.,

Consumer profiling.

Technology Management.