Target marketing.
Overview
Works: | 10 works in 10 publications in 10 languages |
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Titles
The right sensory mix = targeting consumer product development scientifically /
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(Electronic resources)
Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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(Electronic resources)
Mobile marketing = achieving competitive advantage through wireless technology /
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(Electronic resources)
Experiential marketing = a practical guide to interactive brand experiences /
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(Electronic resources)
Subjects