Branding (Marketing).
Overview
Works: | 5 works in 5 publications in 5 languages |
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Titles
Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
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(Electronic resources)
Sell the brand first = how to sell your brand and create lasting customer loyalty /
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(Electronic resources)
Brand failures = the truth about the 100 biggest branding mistakes of all time /
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(Electronic resources)
Personality not included = why companies lose their authenticity--and how great brands get it back /
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(Electronic resources)