Mass media and business.

The media handbook = a complete guide to advertising media selection, planning, research, and buying / by: (Electronic resources)

Effective media relations = how to get results / by: (Electronic resources)

Media, organizations and identity by: (Electronic resources)

Advertising and new media by: (Electronic resources)

Marketing channels.

Mass media.

Public relations.

Advertising.

Corporations- Public relations.

Mass media and business.

Internet advertising.

Corporate image.

Advertising media planning.

Advertising- Social aspects.

Mass media- Economic aspects.