Word-of-mouth advertising.

The seven principles of wom and buzz marketing = crossing the tipping point / by: (書目-電子資源)

Building buzz to beat the big boys = word-of-mouth marketing for small businesses / by: (書目-電子資源)

Ripple effect = how empowered involvement drives word of mouth / by: (書目-電子資源)

Management/Business for Professionals.

Economics/Management Science.

Word-of-mouth advertising.

Business/Management Science, general.

Marketing.

Small business- Marketing.

Business referrals.