Product management.
Overview
| Works: | 47 works in 43 publications in 43 languages | |
|---|---|---|
Titles
Competitive identity = the new brand management for nations, cities and regions /
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(Electronic resources)
Managing the dynamics of new product development processes = a new product lifecycle management paradigm /
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(Electronic resources)
Branding and sustainable competitive advantage = building virtual presence /
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(Electronic resources)
Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
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(Electronic resources)
Product lifecycle management = 21st century paradigm for product realisation /
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(Electronic resources)
The essential persona lifecycle = your guide to building and using personas /
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(Electronic resources)
The design of things to come = how ordinary people create extraordinary products /
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(Electronic resources)
Branded entertainment = product placement & brand strategy in the entertainment business /
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(Electronic resources)
Strategic brand management for B2B markets : = a road map for organizational transformation /
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(Language materials, printed)
Product information management for mass customization = connecting customer, front-office and back-office for fast and efficient customization /
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(Electronic resources)
Product Lifecycle Management = 21st Century Paradigm for Product Realisation /
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(Electronic resources)
Growing Modular = Mass Customization of Complex Products, Services and Software /
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(Electronic resources)
Brand failures = the truth about the 100 biggest branding mistakes of all time /
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(Electronic resources)
Achieving planned innovation = a proven system for creating successful new products and services
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(Language materials, printed)
Business-to-business brand management = theory, research and executive case study exercises /
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(書目-電子資源)
Expert product management = advanced techniques, tips & strategies for product management & product marketing /
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(書目-電子資源)
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