Marketing.
概要
| 作品: | 188 作品在 178 項出版品 178 種語言 | |
|---|---|---|
書目資訊
Technology acceptance in mechatronics = the influence of identity on technology acceptance /
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Advances in advertising research.. Vol. 2,. Breaking new ground in theory and practice
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Don't think pink = what really makes women buy--and how to increase your share of this crucial market /
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Get clients now! = a 28-day marketing program for professionals, consultants, and coaches /
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IMC, the next generation = five steps for delivering value and measuring financial returns /
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Smarter, faster, cheaper : = non-boring, fluff-free strategies for marketing and promoting your business /
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Systems thinking and process dynamics for marketing systems = technologies and applications for decision management /
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New developments in the theory of networks = franchising, alliances and cooperatives /
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The product manager's toolkit = methodologies, processes and tasks in high-tech product management /
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Customer-centric marketing strategies = tools for building organizational performance /
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Business statistics for competitive advantage with Excel 2007 = basics, model building, and cases /
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Measurement for the social sciences = the C-OAR-SE method and why it must replace psychometrics /
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401 killer marketing tactics to increase sales, maximise profits, and stomp your competition /
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It's not about the Technology = Developing the Craft of Thinking for a High Technology Corporation /
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Podcast academy = the business podcasting book : launching, marketing, and measuring your Podcast /
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Food, agri-culture and tourism = linking local gastronomy and rural tourism: interdisciplinary perspectives /
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1001 ways speakers, consultants and trainers can boost their income! : = plus 300 more rainmaking strategies for dry times /
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Fuzzy methods for customer relationship management and marketing = applications and classifications /
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Marketing intelligent systems using soft computing = managerial and research applications /
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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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Smart sales people don't advertise = 10 ways to outsmart your competition with guerilla marketing /
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Managing Business Interfaces = Marketing and Engineering Issues in the Supply Chain and Internet Domains /
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Understanding proactive customer orientation = construct development and managerial implications /
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Consumer Driven Electronic Transformation = Applying New Technologies to Enthuse Consumers and Transform the Supply Chain /
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And now a few words from me : = advertising leading critic lays down the law, once and for all /
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Strategy and Governance of Networks = Cooperatives, Franchising, and Strategic Alliances /
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Maketing with newsletters = how to boost sales, add members & raise funds with a printed, faxed or Web-site newsletter
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Collaborative promotions = optimizing retail supply chains with upstream informaton sharing /
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Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
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The 50 plus market = why the future is age-neutral when it comes to marketing and branding strategies /
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Statistical noise or valuable information = the role of extreme cases in marketing research /
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Formation and Early Growth of Business Webs = Modular Product Systems in Network Markets /
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The marketer's handbook : = reassessing marketing techniques for modern business /
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Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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International corporate brand management = evaluating standardized corporate branding across countries /
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HRD survival skills = essential strategies to promote training and development within your organization /
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Underdog advertising = proven principles to compete and win against the giants in any industry /
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Smallholder Tree Growing for Rural Development and Environmental Services = Lessons from Asia /
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Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
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Toward a better understanding of the role of value in markets and marketing = special issue /
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Optimizing distribution systems in asset management = institutional arrangements as key factor of success /
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Expert product management = advanced techniques, tips & strategies for product management & product marketing /
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Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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