Marketing.

Reputation management by: (Electronic resources)

Food, agri-culture and tourism = linking local gastronomy and rural tourism: interdisciplinary perspectives / by: (Electronic resources)

E-marketing in developed and developing countries = emerging practices / by: (Electronic resources)

Marketing to the ageing consumer = the secrets to building an age-friendly business / by: (Electronic resources)

Cruise management = information and decision support systems / by: (Electronic resources)

Guide to supply chain management by: (Electronic resources)

Marketing financial services by: (Electronic resources)

Marketing intelligent systems using soft computing = managerial and research applications / by: (Electronic resources)

Journal of business & industrial marketing. Vol. 20, No. 7,. Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes by: (Electronic resources)

Advances in advertising research.. Vol. 2,. Breaking new ground in theory and practice by: (Electronic resources)

The right sensory mix = targeting consumer product development scientifically / by: (Electronic resources)

Neuromarketing = exploring the brain of the consumer / by: (Electronic resources)

Strategic international management = text and cases / by: (Electronic resources)

Functional Data Analysis with R and MATLAB by: (Electronic resources)

From grey to silver = managing the demographic change successfully / by: (Electronic resources)

Public Opinion Polling in a Globalized World by: (Electronic resources)

Don't think pink = what really makes women buy--and how to increase your share of this crucial market / by: (Electronic resources)

Customer-centric marketing strategies = tools for building organizational performance / by: (Electronic resources)

The dominant influence of marketing in the 21st Century = the marketing leviathan / by: (Electronic resources)

Key concepts in marketing by: (Electronic resources)

Marketing through turbulent times by: (Electronic resources)

Creative marketing = an extended metaphor for marketing in a new age / by: (Electronic resources)

Ripple effect = how empowered involvement drives word of mouth / by: (Electronic resources)

A comprehensive guide to factorial two-level experimentation by: (Electronic resources)

Mastering English for the M.I.C.E. industry / by: (Language materials, printed)

The product manager's toolkit = methodologies, processes and tasks in high-tech product management / by: (Electronic resources)

Essentials of marketing by: (Electronic resources)

IMC, the next generation = five steps for delivering value and measuring financial returns / by: (Electronic resources)

Problems in marketing : = applying key concepts and techniques / by: (Language materials, printed)

New developments in the theory of networks = franchising, alliances and cooperatives / by: (Electronic resources)

Hospitality marketing = an introduction / by: (Electronic resources)

Systems thinking and process dynamics for marketing systems = technologies and applications for decision management / by: (Electronic resources)

The effects of cause-related marketing on customers' attitudes and buying behavior by: (Electronic resources)

Consumer demographics and behaviour = markets are people / by: (Electronic resources)

Adaptive Information Systems and Modelling in Economics and Management Science by: (Electronic resources)

Boom = marketing to the ultimate power consumer--the baby boomer woman / by: (Electronic resources)

Consumers, Policy and the Environment A Tribute to Folke Olander by: (Electronic resources)

Mathematical Models of Distribution Channels by: (Electronic resources)

Quantitative marketing and marketing management = marketing models and methods in theory and practice / by: (Electronic resources)

Innovation and international corporate growth by: (Electronic resources)

Get clients now! = a 28-day marketing program for professionals, consultants, and coaches / by: (Electronic resources)

Value creation of firm-established brand communities by: (Electronic resources)

Introductory time series with R by: (Electronic resources)

Collaboration and co-creation = new platforms for marketing and innovation / by: (Electronic resources)

Beyond buzz = the next generation of word-of-mouth marketing / by: (Electronic resources)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics / by: (Electronic resources)

Chaotic markets = thriving in a world of unpredictability / by: (Electronic resources)

Services marketing management by: (Electronic resources)

The marketing book by: (Electronic resources)

Consumer demand in the United States = prices, income, and consumption behavior / by: (Electronic resources)

Handbook of partial least squares = concepts, methods and applications / by: (Electronic resources)

Smart sales people don't advertise = 10 ways to outsmart your competition with guerilla marketing / by: (Electronic resources)

Telephone surveys in Europe = research and practice / by: (Electronic resources)

Managing Business Interfaces = Marketing and Engineering Issues in the Supply Chain and Internet Domains / by: (Electronic resources)

The Theory and Practice of Revenue Management by: (Electronic resources)

The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors / by: (Electronic resources)

Understanding proactive customer orientation = construct development and managerial implications / by: (Electronic resources)

Retailing in the 21st Century = current and future trends / by: (Electronic resources)

Storytelling = branding in practice / by: (Electronic resources)

Heritage marketing by: (Electronic resources)

Interactive decision aids in e-commerce by: (Electronic resources)

Seduction by contract = law, economics, and psychology in consumer markets / by: (Electronic resources)

Marketing made simple by: (Electronic resources)

Consumer Driven Electronic Transformation = Applying New Technologies to Enthuse Consumers and Transform the Supply Chain / by: (Electronic resources)

Modelling value = selected papers of the 1st International Conference on Value Chain Management, May 4th-5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria / by: (Electronic resources)

And now a few words from me : = advertising leading critic lays down the law, once and for all / by: (Language materials, printed)

Strategy and Governance of Networks = Cooperatives, Franchising, and Strategic Alliances / by: (Electronic resources)

Micro-econometrics = methods of moments and limited dependent variables / by: (Electronic resources)

Building routes to customers = proven strategies for profitable growth / by: (Electronic resources)

The long tail of tourism = holiday niches and their impact on mainstream tourism / by: (Electronic resources)

Maketing with newsletters = how to boost sales, add members & raise funds with a printed, faxed or Web-site newsletter by: (Language materials, printed)

Fundamentals of marketing by: (Electronic resources)

Mass customization = an exploration of European characteristics / by: (Electronic resources)

Inside marketing : = practices, ideologies, devices / by: (Language materials, printed)

Experience-Based Communication by: (Electronic resources)

Collaborative promotions = optimizing retail supply chains with upstream informaton sharing / by: (Electronic resources)

Handbook of marketing decision models by: (Electronic resources)

Marketing and entrepreneurship = research ideas and opportunities / by: (Electronic resources)

Marketing IT products and services by: (Electronic resources)

The marketer's handbook : = reassessing marketing techniques for modern business / by: (Language materials, printed)

Formation and Early Growth of Business Webs = Modular Product Systems in Network Markets / by: (Electronic resources)

Social media marketing = game theory and the emergence of collaboration / by: (Electronic resources)

The 50 plus market = why the future is age-neutral when it comes to marketing and branding strategies / by: (Electronic resources)

Brands = the logos of the global economy / by: (Electronic resources)

Intuitionistic fuzzy aggregation and clustering by: (Electronic resources)

Consumer-driven demand and operations management models = a systematic study of information-technology-enabled sales mechanisms / by: (Electronic resources)

Swarm at marketing by: (Electronic resources)

Storytelling = Branding in Practice / by: (Electronic resources)

The management and marketing of services by: (Electronic resources)

Boundary-spanning marketing organization = a theory and insights from 31 organization theories / by: (Electronic resources)

Database marketing = analyzing and managing customers / by: (Electronic resources)

Statistical noise or valuable information = the role of extreme cases in marketing research / by: (Electronic resources)

Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer / by: (Electronic resources)

Branded component strategies = ingredient branding in B2B markets / by: (Electronic resources)

Information and Communication Technologies in Tourism 2008 = Proceedings of the International Conference in Innsbruck, Austria, 2008 / by: (Electronic resources)

Inside marketing = practices, ideologies, devices / by: (Electronic resources)

The business of influence : = reframing marketing and PR for the digital age / by: (Language materials, printed)

Does your marketing sell? by: (Electronic resources)

Marketing metaphors and metamorphosis by: (Electronic resources)

Marketing and football = an international perspective / by: (Electronic resources)

Marketing revealed = challenging the myths / by: (Electronic resources)

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by: (Electronic resources)

The CIM handbook of stategic marketing by: (Electronic resources)

Marketing due diligence = reconnecting strategy to share price / by: (Electronic resources)

The relationship marketer = rethinking strategic relationship marketing / by: (Electronic resources)

Growing Modular = Mass Customization of Complex Products, Services and Software / by: (Electronic resources)

Truth = new rules for marketing in a skeptical world / by: (Electronic resources)

International corporate brand management = evaluating standardized corporate branding across countries / by: (Electronic resources)

HRD survival skills = essential strategies to promote training and development within your organization / by: (Electronic resources)

Interpretation in social life, social science, and marketing by: (Electronic resources)

Evolutionary psychology in the business sciences by: (Electronic resources)

Business plans handbook. = a compilation of actual business plans developed by small businesses throughout North America /. Volume 4 by: (Electronic resources)

Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism / by: (Electronic resources)

The service providers by: (Electronic resources)

Service management = the new paradigm in retailing / by: (Electronic resources)

Marketing in the 21st century by: (Electronic resources)

Underdog advertising = proven principles to compete and win against the giants in any industry / by: (Electronic resources)

Marketing / by: (Language materials, printed)

Bayesian item response modeling = theory and applications / by: (Electronic resources)

Diversity in European marketing = text and cases / by: (Electronic resources)

Marketing made easy / by: (Language materials, printed)

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches / by: (Electronic resources)

Smallholder Tree Growing for Rural Development and Environmental Services = Lessons from Asia / by: (Electronic resources)

The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services / by: (Electronic resources)

Modern Multidimensional Scaling = Theory and Applications / by: (Electronic resources)

Excellence in sales = optimising customer and sales management / by: (Electronic resources)

Strategic international management = text and cases / by: (Electronic resources)

Beat the crisis = 33 quick solutions for your company / by: (Electronic resources)

Opportunities and challenges for applied demography in the 21st century by: (Electronic resources)

Smarter, faster, cheaper : = non-boring, fluff-free strategies for marketing and promoting your business / by: (Language materials, printed)

Resumes for sales and marketing careers : = with sample cover letters / by: (Language materials, printed)

International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by: (Electronic resources)

Marketing by: (Electronic resources)

The Business Idea = The Early Stages of Entrepreneurship / by: (Electronic resources)

Sensory marketing by: (Electronic resources)

Buy me! = new ways to get customers to choose your products and ignore the rest / by: (Electronic resources)

Influencer marketing = who really influences your customers? / by: (Electronic resources)

Advances in advertising research (Vol. III) = current insights and future trends / by: (Electronic resources)

Sales excellence = systematic sales management / by: (Electronic resources)

Essays by distinguished marketing scholars of the Society for Marketing Advances by: (Electronic resources)

Integrated brand marketing and measuring returns by: (Electronic resources)

What you need to know about marketing / by: (Language materials, printed)

Measurement for the social sciences = the C-OAR-SE method and why it must replace psychometrics / by: (Electronic resources)

Ingredient branding = making the invisible visible / by: (Electronic resources)

European Retail Research.. 2009, Volume 23, Issue by: (Electronic resources)

Business statistics for competitive advantage with Excel 2007 = basics, model building, and cases / by: (Electronic resources)

Optimizing distribution systems in asset management = institutional arrangements as key factor of success / by: (Electronic resources)

New online retailing = innovation and transformation / by: (Electronic resources)

Toward a better understanding of the role of value in markets and marketing = special issue / by: (Electronic resources)

User generated branding = integrating user generated content into brand management / by: (Electronic resources)

Retail Supply Chain Management = quantitative models and empirical studies / by: (Electronic resources)

Marketing discourse = a critical perspective / by: (Electronic resources)

Cross-cultural marketing = theory, practice and relevance / by: (Electronic resources)

42 rules of marketing by: (Electronic resources)

Chaotics = the business of managing and marketing in the age of turbulence / by: (Electronic resources)

Too busy to shop = marketing to "multi-minding" women / by: (Electronic resources)

Writing articles and newsletters by: (Electronic resources)

Marketing thought = tools, tactics, and strategies that drive results / by: (Electronic resources)

Expert product management toolkit bundle = advanced techniques, tips, strategies, templates and training for product management & product marketing / by: (Electronic resources)

Expert product management = advanced techniques, tips & strategies for product management & product marketing / by: (Electronic resources)

Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing / by: (Electronic resources)

Operators are standing by = use the power of infomercials and TV marketing to sell your products and keep customers calling / by: (Electronic resources)

Always on = advertising, marketing, and media in an era of consumer control / by: (Electronic resources)

Tips and traps for marketing your business by: (Electronic resources)

Manager's guide to marketing, advertising, and publicity by: (Electronic resources)

慧眼商機 = 有效創造顧客需求與企業夥伴共創商機的實用策略 / by: (Electronic resources)

從創造力到執行力做個高附加價值的行銷人 = 從創造力到執行力 / by: (Electronic resources)

Podcasting for profit = a proven 7-step plan to help individuals and businesses generate income through audio and video podcasting / by: (Electronic resources)