Consumer behavior.
Overview
Works: | 65 works in 61 publications in 61 languages |
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Titles
Technology and consumption = understanding consumer choices and behaviors /
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(Electronic resources)
Handbook of research on digital media and advertising = user generated content consumption /
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(Electronic resources)
The effects of cause-related marketing on customers' attitudes and buying behavior
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(Electronic resources)
Managing social media and consumerism : = the grapevine effect in competitive markets /
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(Electronic resources)
Organizations and social networking = utilizing social media to engage consumers /
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(Electronic resources)
Pre-commerce : = how companies and customers are transforming business together /
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(Language materials, printed)
Consumer behavior, organizational development, and electronic commerce = emerging issues for advancing modern socioeconomies /
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(Electronic resources)
Citizen-consumers and evolution = reducing environmental harm through our social motivation /
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(Electronic resources)
Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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(Electronic resources)
Consumer-driven demand and operations management models = a systematic study of information-technology-enabled sales mechanisms /
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(Electronic resources)
Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
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(Electronic resources)
Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
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(Electronic resources)
Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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(Electronic resources)
Networked consumers = dynamics of interactive consumers in structured environments /
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(Electronic resources)
Buy me! = new ways to get customers to choose your products and ignore the rest /
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(Electronic resources)
Approximating prudence = Aristotelian practical wisdom and economic models of choice /
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(Electronic resources)
Always on = advertising, marketing, and media in an era of consumer control /
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(Electronic resources)
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