Corporate image.
Overview
| Works: | 13 works in 13 publications in 13 languages | |
|---|---|---|
Titles
New strategies for reputation management = gaining control of issues, crises & corporate social responsibility /
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(Electronic resources)
Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing /
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(Electronic resources)
Reputation, stock price, and you = why the market rewards some companies and punishes others /
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(Electronic resources)
Contemporary thoughts on corporate branding and corporate identity management
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(Electronic resources)
Reputation capital = building and maintaining trust in the 21st century /
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(Electronic resources)
Living the brand = how to transform every member of your organization into a brand champion ; in association with Marketing /
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(Electronic resources)
Effective apology = mending fences, building bridges, and restoring trust /
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(Electronic resources)
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Subjects